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Field notes / DREKI FIELD NOTES

An Agent Is Only as Good as the Mess You Hand It

Before you buy an AI tool, fix the process it will run. A plain guide for food makers and small local businesses on getting ready.

You make a great product. You sell it at markets, online, and maybe on a few store shelves. And somewhere in your week there's a pile of work nobody likes. Answering the same five questions. Posting when you remember. Figuring out which flavor actually sold last month.

It's tempting to buy an AI tool and point it at the pile. I build those tools for a living, and here's my honest advice. Don't start with the tool. Start with the pile.

Why the mess matters

An AI agent follows the information you give it. If your prices live in three places and two of them are old, it will find the old one. If your order questions get answered a different way each time, it will copy the confusion. If your sales numbers sit in a notebook and two spreadsheets, it can't tell you what's selling.

The agent doesn't fix a messy process. It runs the messy process faster.

Four things to clean up first

  1. One place for the facts. Your products, prices, ingredients, where you sell, and how to order. Write it down once. Keep it current.
  2. Your common questions. List the ten things customers ask most and write the answer you'd want given every time. That list becomes the agent's rulebook.
  3. One place for sales. Pick one sheet or one tool for what sold, where, and when. It doesn't have to be fancy. It has to be in one spot.
  4. Who says yes. Decide who approves anything that goes out in your name. A post, a reply, a wholesale answer. If it's you, that's fine. Just decide.

Slow is smooth

There's an old saying: slow is smooth, and smooth is fast. It fits here. Taking a few hours to get your facts and your process in order feels slow. But it's what lets a system run well later, without you checking every step.

If you work alone, this matters even more. You and your systems are the whole team. Get them pulling in the same direction before you add anything new.

Pick one job, not ten

Once the basics are clean, pick one job to hand off. Not your whole business. One. Answering common order questions is a good first one. So is drafting a weekly post from photos you already took. Run it for a month with you approving everything. If it saves real time and never surprises you, add the next job.

Start with how customers see you

The first mess most small makers have isn't inside the kitchen. It's online. A website with an old menu. A listing with the wrong hours. A contact form that goes nowhere. A customer who can't find you, can't trust what they see, or can't easily reach you won't order.

That's where I start too.

Where Dreki fits

Dreki Solutions is a veteran-owned AI and agentic software company in Michigan. Before I build anything, I look at how your business works today and where the time goes. Then we pick one job, clean up what it needs, and build only what's worth building. Anything that goes out in your name gets your approval first.

Next step

Get the free audit at https://www.dreki-solutions.ai/free-audit. I'll look at your business the way a customer does: how easy you are to find, whether your site builds trust, and how easy it is to reach you. It's free to request, with no purchase required. You'll get a straight answer on what to fix first.

Start with a free audit